The Launch Day

Everything in this blog series has been leading up to the book launch. To get the most out of it takes a lot of planning and preparation. Your book launch will likely be the most important moment of its publication. not just because it’s your book’s big day, but because the sales on this day will likely set the tone for the entire run.  Get it wrong and you may be struggling for every sale afterward. 

And yes, I got it wrong. But I've learned a lot since then.

Party Time

Prior to publishing, Facebook parties were no secret, although I had never attended one. Truth is, I didn't like Facebook and never focused on it much as part of my writer’s platform. I wish someone had told me I was making a big mistake by ignoring this valuable resource. Today, I often think: if only someone had pulled me aside and told me to plan a launch party on Facebook (and really I can’t figure out why no one did).

Since the release of my book, I have attended several Facebook launch parties and even guest hosted at one. My experience has left me convinced that it is an absolute must for any author releasing their book into the wild.

Why do I say that? Because love it or hate it, Facebook is one of the biggest, most used social platforms on the Web. And hosting a party on it is some of the best free advertising you’re ever going to get.